We work on the cost centres of heavy industry.

Datum is a software as a service company. Our mission is to improve heavy industry’s maintenance processes, optimising costs and maximising fleet utilisation.

Scattered inefficiencies.

There are inefficiencies across the entire process of maintaining and operating large assets, from planning the work and buying the material to checking the invoice and agreeing the next contract. Datum consolidates and removes them, saving time, avoiding costs and optimising spend.

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What we do

Build software for heavy industry that uses data and AI to cut costs and get more from every asset.

Who we serve

The operators who run heavy assets, such as airlines, ship owners and rail operators, and never the manufacturers who build them.

How we do it

Pipelines that extract and structure the data, an intelligence layer that puts it to work, and experts who act on it.

Why we do it

The founders have seen the gap, and the scale of the inefficiency, first hand.

Almost none of the work is digitised. It lives in spreadsheets, paper, scans and email, where the money leaks and the systems of record never see it. And the knowledge to catch it leaves with the people, so we codify it: one expert can then look after many assets.

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What we do

Build software for heavy industry that uses data and AI to cut costs and get more from every asset.

Who we serve

The operators who run heavy assets, such as airlines, ship owners and rail operators, and never the manufacturers who build them.

How we do it

Pipelines that extract and structure the data, an intelligence layer that puts it to work, and experts who act on it.

Why we do it

The founders have seen the gap, and the scale of the inefficiency, first hand.

Every Datum feature belongs to one pillar.

Illuminate always comes first, because nothing else works without clean data.

01The past

Illuminate

Brings the data from every system and document together, and shows where the money goes.

The question it answersWhere are we losing money, and why?

02The present

Automate

Takes over routine admin, like reading every line of an invoice, so experts have time for the decisions that matter.

The question it answersFound a non-routine: what material do I need, and what should it cost?

03The future

Anticipate

Forecasts what will be needed and suggests the decisions to take now, before the costs are incurred.

The question it answersWhat will we need, and what should we decide now?

Seven systems Planned work Material Non-routine O&A Overspend Illustrative shares · hover a stream Now Cost avoided

Zonal inspection, aft cargo hold$1,240

Main landing gear, detailed visual$860

Seat track inspection, cabin$410

Lavatory drain valve, replaced$1,180

Cabin window, scratch removal$520

Galley floor panel, removed and refitted$640

Engine borescope, high-pressure turbine$2,950

Wing leading edge, sealant renewed$730

Hydraulic hose, wheel well$1,420

Cargo door seal, replaced$890

Static ports, cleaned and tested$260

Emergency lighting, battery check$340

Flap track fairing, fastener replaced$480

Fuel tank access panel, gasket$610

Floor beam corrosion, under the galleyNon-routine$8,520

Potable water tank, disinfected$390

Pitot probe heater, tested$280

Overhead bin latch, replaced$210

APU inlet door, inspected$350

Thrust reverser blocker door, lubricated$570

Brake wear pins, measured$190

Non-routine found

Floor beam corrosion, under the galley

Material

Doubler, fasteners and sealant, as the repair manual sets out

Charged$8,520

Should cost$5,140

$3,380to challenge

Every Datum feature belongs to one pillar.

Illuminate always comes first, because nothing else works without clean data.

01 The past

Illuminate

Brings all the data together and shows where the money goes.

The question it answersWhere are we losing money, and why?

02 The present

Automate

Takes over routine administrative work, such as reading every line of an invoice, so experts have time for the decisions that matter.

The question it answersI have found a non-routine. What material do I need, and how much should I be charged?

03 The future

Anticipate

Forecasts what will be needed and suggests decisions before costs are incurred.

The question it answersWhat will we need, and what should we decide now?

Meet the team.

Airframe

Max Licoppe

Chief Executive Officer

Aeronautical and spacecraft engineer with an MBA from the London School of Economics. Managed heavy maintenance projects, worked in M&A at Arup, and built and sold maintenance software that went from first concept to signed contract in under six months.

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Meet the team.

Max Licoppe

Chief Executive Officer

Aeronautical and spacecraft engineer with an MBA from the London School of Economics. Managed heavy maintenance projects, worked in M&A at Arup, and built and sold maintenance software that went from first concept to signed contract in under six months.
Harvie Sharman

Chief Product Officer

Aerospace engineer. Worked in operational research and defence analysis at BAE Systems, building forecasting software for defence fleet parts, then went on to build supply chain and forecasting products.
David Kimani

Chief Architecture Officer

Has built and sold software products for engine maintenance.
Nicholas Horsman

Chief Technology Officer

Designed and coded the control systems for submersible boats before joining Max to build Datum.
Freddie Meyer

Chief Data and AI Officer

Worked at a hedge fund and at a large crypto firm, on systems managing billions.